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In the low price competition, the tire shops that dare to raise prices can survive.
2018-05-17 11:33:49
With the turmoil in the market, all walks of life are not good to do, "low price competition" became a common phenomenon, you dropped 50 Fen, I dropped two, it seems that not who earned more, but who dare to reduce the price. Consumers are also cheap to which house, the quality of good or bad at the temptation of low price in a moment becomes less important. What is the result of such a vicious circle?
1. because of the reduced profit of "low price competition", the investment in R & D, design and manufacturing has been reduced, which makes the enterprises lose their competitiveness in the key link of the industry chain, so that the quality of the products can be affected, and the quality of the goods is more and more serious.
The competition of the 2. manufacturers directly becomes the price competition, no longer needs the dealers to open the market and promote the product sales terminal, which eventually leads to the loss of the existence of the dealer.
3. look at consumers, "low price competition" allows the store's service quality to be greatly discounted, not to mention after-sales service and maintenance. The quality of the tire purchased by the customer is also not guaranteed, and the safety factor on the road decreases accordingly. Really only when paying is happy, then can be said to be "endless trouble"!
The product will not progress again, the market will not develop again, the salesman does not act, the dealer loses the meaning of existence, all is in retreat, all the yardstick lose effect. "Low price competition" can be said to be harmful! So how do you avoid the harm it brings?
You know, since we can't change the overall status of the industry, we must change from ourselves.
1., we need to know what customers need to go to stores. That is the price, service and after sale, the three are indispensable, when the customer talks with you the price, you should highlight your professional skills and after-sales service, let customers know that the low price of others is not good.
2. dealers should keep their eyes open and play their role to find products that are suitable for the public and have more market and do well in sales terminal services.
3. store owners refused to follow the wind and dared to increase their prices. It is important to upgrade the equipment, store upgrade and improve the technical level. Let the customer know "one point price a point".
4., do more activities, do well and improve customer identification. There are more activities in the store, such as prize giving, product promotion or bundling. These activities can help stores increase sales, deepen consumer recognition, set up their own sales models, and create new brands for stores.
Xiao Bang appealed: start from oneself, refuse "low price competition", fair competition!With the turmoil in the market, all walks of life are not good to do, "low price competition" became a common phenomenon, you dropped 50 Fen, I dropped two, it seems that not who earned more, but who dare to reduce the price. Consumers are also cheap to which house, the quality of good or bad at the temptation of low price in a moment becomes less important. What is the result of such a vicious circle?
1. because of the reduced profit of "low price competition", the investment in R & D, design and manufacturing has been reduced, which makes the enterprises lose their competitiveness in the key link of the industry chain, so that the quality of the products can be affected, and the quality of the goods is more and more serious.
The competition of the 2. manufacturers directly becomes the price competition, no longer needs the dealers to open the market and promote the product sales terminal, which eventually leads to the loss of the existence of the dealer.
3. look at consumers, "low price competition" allows the store's service quality to be greatly discounted, not to mention after-sales service and maintenance. The quality of the tire purchased by the customer is also not guaranteed, and the safety factor on the road decreases accordingly. Really only when paying is happy, then can be said to be "endless trouble"!
The product will not progress again, the market will not develop again, the salesman does not act, the dealer loses the meaning of existence, all is in retreat, all the yardstick lose effect. "Low price competition" can be said to be harmful! So how do you avoid the harm it brings?
You know, since we can't change the overall status of the industry, we must change from ourselves.
1., we need to know what customers need to go to stores. That is the price, service and after sale, the three are indispensable, when the customer talks with you the price, you should highlight your professional skills and after-sales service, let customers know that the low price of others is not good.
2. dealers should keep their eyes open and play their role to find products that are suitable for the public and have more market and do well in sales terminal services.
3. store owners refused to follow the wind and dared to increase their prices. It is important to upgrade the equipment, store upgrade and improve the technical level. Let the customer know "one point price a point".
4., do more activities, do well and improve customer identification. There are more activities in the store, such as prize giving, product promotion or bundling. These activities can help stores increase sales, deepen consumer recognition, set up their own sales models, and create new brands for stores.
Xiao Bang appealed: start from oneself, refuse "low price competition", fair competition!